Digital Signage
Beyond the Lobby: What Video Walls Are Actually For in Corporate Environments
Walk into most corporate headquarters built in the last five years and you’ll find a video wall in the lobby. Usually large, usually impressive on day one, and usually — within a year — running a looping brand film that nobody in the building has watched twice. This is the most common failure mode for […]
CMS is the Product: Why Your Signage Is Only as Good as Your Software
When most operators evaluate digital signage, they spend the majority of their time on hardware. Screen size, brightness, resolution, bezel width, mounting options. These are the tangible, comparable specifications — easy to put in a spreadsheet, easy to get quotes on, easy to debate in a procurement meeting. The content management system gets a paragraph […]
19 Years, 20,000 Screens: What We’ve Learned About Digital Signage in India
When we deployed our first digital signage installation in India, the screens cost more than most people’s cars. Content had to be physically transferred on a USB drive. “Cloud-based CMS” wasn’t a phrase anyone used, because the cloud barely existed in a commercial sense. And the client had to explain to their own management why […]